Woman getting a manicure

Budgeting For Beauty & Wellness Costs

Arizona Federal Staff

In 2018, the U.S. beauty industry reached $18.8 billion in sales, according to a study conducted by market research firm NPD Group, while American health clubs and gyms grossed $30 billion the same year.

These numbers begin to make sense when you take into account that it’s common for women (and men) to get manicures and pedicures twice a month, work out weekly, and have their hair cut, colored, and styled every month.

Sunless Tanning Options
Let’s also not forget the monthly beauty budgets that make room for airbrush or spray tanning in addition to the variety of other sunless tanning products that exist on the market today. Booth or tanning-bed sessions average $25 each.

“Sunless tanning products are commonly sold as lotions, creams, gels, and sprays that you apply to your skin,” says dermatologist Dr. Edidiong Kaminska. “The active ingredient in most products — the color additive dihydroxyacetone (DHA) — binds to cells on the skin surface to temporarily darken the skin and simulate a tan when applied.”

“The best way to add color is through a professional spray tan in a salon — usually the tan is even, and the color tends to look better, with a cost range from $40 to over $100 per treatment,” Dr. Kaminska adds. “Individuals on a budget can use over-the-counter sunless tanning lotions. Common brands range in cost from $7 to $30.”

Teeth Whitening
And what would that gorgeous glow be without a glorious white smile to complement it? In-office procedures can run up to $1,000 per visit and last at least three years with maintenance, but many individuals opt instead to use more affordable at-home whitening products, which range in cost from $35 to $45 for a 30-day supply.

To help get an idea of the cost of beauty regimens, here are examples of the monthly price tag depending on the number and types of treatment or services.

Monthly Budget for Medium-Maintenance Routines

  • Hair: $100 (biweekly wash and trim)
  • Nails: $80 (manicure and pedicure twice a month at $40 per session)
  • Eyebrows: $5
  • Tooth whitening: $45 for an at-home whitening kit
  • Tanning: $100 to $200 per month (one or two $25 sessions a week)
  • Gym Membership: $55

Total monthly budget: $385 to $485.

Monthly Budget for Higher-Maintenance Routines

  • Hair: $100 (biweekly wash and trim)
  • Nails: $80 (manicure and pedicure twice a month at $40 per session)
  • Eyebrows: $5
  • Teeth whitening: $83.33 (one $1,000 teeth whitening procedure, split over the cost of 12 months.)
  • Spray tan: $160 to $320 per month (either one or two $40 sessions a week, depending on skin fairness)
  • Gym Membership: $55

Total monthly budget: $483.33 to $643.33. 

Botox, Fillers & Cosmetic Surgery
The top five cosmetic surgeries for women in 2018 were breast augmentation, liposuction, nose reshaping, eyelid surgery and tummy tucks, according to a study by the American Society of Plastic Surgeons.

The same study confirmed that Botox had been administered over seven million times and that there had been over two million procedures involving soft tissue fillers, both to reduce face wrinkles.

Assuming there are no complications from any of these services, here are their average costs:

  • Botox: $800 to $2,400, depending on how many units received, or $66.66 to $200 per month
  • Soft Tissues Fillers: $925, or $77.08 per month
  • Breast augmentation: $6,450, or $537.50 per month
  • Liposuction: $6,000, depending on the region of the body, or $500 per month
  • Nose reshaping: $5,046, or $420.50 per month
  • Eyelid surgery: $4,525, or $377.08 per month
  • Tummy tuck: $5,798, or $483.16 per month

Is Your Cost of Beauty Worth It?
There’s no right or wrong answer to this question. It’s a matter of priorities. 

What’s most important is that you become fully aware of how much your beauty regimen costs you on a monthly and annual basis and determine how to budget for it.